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Thoughtful Blog
D&AD Annual 2007 – p206

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© Copyright 2007

How are we different?

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Thoughtful (Thought-ful) adj.

• Having or showing heed for the well-being or happiness of others and a
propensity for anticipating their needs or wishes.

• Exhibiting or characterized by careful thought: a thoughtful piece of work.

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In both senses, it's the one word that absolutely nails what we believe clients want
and need from their agencies – and what sets us apart from other agencies.

We genuinely believe that highly responsive, nothing-is-too-much-trouble service
is every bit as important as consistently brilliant creative thinking in building strong
relationships with clients.

Which is why we promise to:
• take your call whenever you need to talk, if humanly possible
• return your call, when it isn't, within 30 minutes
• work with your other creative agencies, not against
• always be on time, and on budget
• be open and honest about all charges
• make sure all deliveries arrive on time (and, of course, at the correct address)
• provide accurate quotes when we say we will
• do everything else when we say we will

And there's another, broader sense in which we try to be as Thoughtful as possible:
in terms of recognising our own social and environmental responsibilities.

Like to hear our 5-Point Plan for running a Profitably Principled Business? >>