Tone of voice

Posted January 24, 2008

Tone of voice

Unfortunately, one of us recently had to suffer the mighty injustice of receiving a parking ticket. This, as some of you may well know, is a bit annoying, but just to make the ‘ordeal’ slightly more irritating, the council seem to rub it in just a tad more.

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We’re of course referring to the wholly inapproppriate use of an e-commerce ‘shopping basket’.

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Now come on, it’s not like we were going online to do a bit of internet shopping, and came across this bargain.

Oh well, if nothing else, it’s probably a good lesson in knowing what tone of voice is right for your audience.

We’ve definitely learnt our lesson.

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