Premier Skills

Premier Skills draws upon the Premier League’s global appeal and expertise in delivering community programmes in the UK, alongside the British Council’s global network, track record of delivery and world class expertise in English.


Premier Skills
Through Premier Skills, young people, including the most vulnerable in society, are given opportunities to become better integrated into their local communities, to develop their skills for employability and raise their self-esteem.

Since 2007, Premier Skills has run in 29 countries This includes Hong Kong, a Special Administrative Region of China: Afghanistan, Botswana, Brazil, China, Egypt, Ethiopia, Hong Kong, India, Indonesia, Kenya, Korea, Malaysia, Mexico, Myanmar, Nigeria, Qatar, Senegal, Sierra Leone, South Africa, Sudan, Tunisia, Uganda, USA, Vietnam and Zambia. Premier Skills has also previously operated in Cameroon, Singapore, Malawi and Morocco.

The Exhibition
We were commissioned to design an exhibtion to celebrate 10 year anniversary of the Premier Skills programme and the global cultural impact of the Premier League. We wanted to showcase the international impact of the Premier League and Premier Skills, bringing to life in a visually engaging way the story of the fans, the players, the coaches and young people worldwide.

Images for the exhibition were captured by photographer Charlie Clift art directed by Thoughtful as well as local photographers revealing, how those who have taken part in Premier Skills are spreading its positive influence.

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While art directing Charlie we took the opportunity to do some filming which we edited into a short movie which you can watch below. The film demonstrates the Power of Premier Skills.

The Exhibition (in your pocket)
A big part of the brief spoke about the mobility of the exhibtion. After looking into the logistics of making the exhibtion modular and the costs for shipping containers etc we proposed a Virtual Reality Tour. Anyone, anywhere with a PC/Mac and an internet link or with a smartphone and a Google cardboard headset could view the exhibition making it so much more inclusive. Use the arrows on the floors or cross hairs to move around the exhibition space and click on the hotspots (magnifying glass) to get either a clearer look at the photograph or more detailed information.

Exhibition Virtual Tour

Thoughtful ® Studios 2020